(Total
11Madison Avenue
12th Floor
New York, NY 10010
Daryl Simm, CEO
Mark Amabile, CFO
Page Thompson, CEO North
Mark Stewart, managing
director OMD East
Jill Botway, managing
director, Omnicom Strategic
Business Units
Bill
Gorski, managing director , OMD Midwest
Monica Karo, managing
director , OMD West
David DeSocio,
Debbie Richman,
OMD is a unit of the Omnicom Group, which also owns PHD.
1. Mindshare Worldwide
(Total
498 Seventh Avenue
New York, NY 10018
212-297-7000
Key executives
Dominic Proctor, CEO, Worldwide (
Scott Neslund, president/CEO, North America
Shari Cohen, president and co-executive director, national broadcast
Kathy Crawford, president, local broadcast
Richard Cotter, director of local broadcast
Mindshare
Worldwide is a unit of WPP. Along with Mediaedge:cia and Mediacom,
Mindshare is part of WPP's Group M headed by Irwin Gotlieb.
Irwin Gotlieb, CEO, Group M
498 Seventh Avenue
New York, NY 10018
212-297-7000
(Total
35
Chicago, IL 60601
312-220-3535
Key executives
John Muszynski, CEO, Starcom USA
Chris
Boothe, president/chief activation officer
Steven
Feuling, president/chief consumer officer
Kathy Ring,
president/chief L.A. operations officer
Andrew
Swinand, president/chief client officer
Kevin
Gallagher, SVP, media director of local investment
Starcom
USA and MediaVest are units of Chicago-based Starcom Mediavest Group (SMG),
which is a division of the Paris-based Publicis Groupe Media.
Starcom Mediavest Group
35
312-220-3535
4. Zenith Optimedia
(Total U.S billings 2006: $7.8 billion)
299 West Houston St.
New York, NY 10014
Key executives
Tim Jones, CEO,
Steve King, CEO, Zenith Optimedia Worldwide
Wendy Marquardt, president, Zenith Media USA
Key
Peggy Green, president, broadcast and entertainment, Zenith
(Total
825
Charles Courtier, CEO, global
Alastair Aird, COO, global
Rob Norman, CEO, MEC Interaction
Andrew McLean, president, global clients
Key U.S. TV executives
Rino Scanzoni, chief investment officer
Gibbs Haljun, managing partner, director of broadcast
Fred Dubin, managing partner, director of entertainment, marketing and promotions
Sande Bovis, managing partner, director of national broadcast.
Bruce Jay Cohen, managing director, director of national broadcast
Christine Fuller, managing partner, director of broadcast
Denise Weimann, managing partner, director of broadcast
Thomas Dempsey, managing partner, director of broadcast
Lyle Schwartz, managing partner, director of research and marketplace analysis
Maggie Ross, managing partner, director of local broadcast
Mediaedge:cia
is a unit of WPP. Along with Mindshare and MediaCom, Mediaedge:cia is
part of WPP's Group M headed by Irwin Gotlieb.
Irwin Gotlieb, CEO, Group M
498 Seventh Avenue
New York, NY 10018
212-297-70006. MediaVest USA
(Total
1675 Broadway
New York, NY 10019
212-468-4000
Key executive
Laura Desmond, CEO, Starcom MediaVest Group/the Americas, and CEO, MediaVest
Key U.S. TV executives
Bill Tucker, president, client
services and agency operations
Donna Speciale,
president, investment and activation
Greg Warren, EVP,
managing director, shopper marketing
Sasa Savic, EVP,
director, P&G Global
Lisa Donahue, EVP,
managing director, Masterfoods and P&G AOR
Nancy Mullahy, EVP,
managing director, Coca-Cola
Jim Kite, EVP, director of insights, research
and accountability
MediaVest
and Starcom are units of Chicago-based Starcom Mediavest Group (SMG),
which is part of the Paris-based Publicis Groupe Media.
Starcom MediaVest Group
35
312-220-3535
7. MediaCom
(Total
777
212-546-2100
Key executives
Dene Callas, CEO
Key U.S. TV executives
John Miles, EVP,
director of investments
Stacy Sullivan, managing
director, national television
Pam Gibbons, managing
director, national television
Todd Gordon, managing
director, national television
Jay Baum, senior VP,
national television manager
Marcy Sackett, SVP,
managing director, local broadcast
Mediacom is a unit of WPP. Along with Mindshare and Mediaedge:cia, Mediacom is part of WPP's Group M headed by Irwin Gotlieb.
Irwin Gotlieb, CEO, Group M
498 Seventh Avenue
New York, NY 10018
8. Carat
(Total billings 2006: $6.2 billion)
3 Park Ave.
New York, NY 10016
Key executive
David Verklin, CEO, Carat
Key
Andy Donchin, svp, director of national broadcast
Mary Barnas, evp, director of local broadcast operations.
(Total
622
646-865-5000
Key executive
Nick Brien, president/CEO
Annette Cerbone, senior VP/director of national broadcast
Universal
McCann and Initiative Media are units of the Interpublic Group of
Companies (IPG). Magna Global is the negotiating arm of Universal and
Initiative.
1 Dag Hammarskjold Plaza
Seventh Floor
New York, NY 10017
917-542-7007
Key executives
Ira S. Carlin, chairman, Magna Global Worldwide
10. Initiative Media
(Total
1 Dag Hammarskjold Plaza
New York, NY 10017
212-605-7000
Key executives
Alec Gerster, CEO
Richard Beaven, president/CEO,
Key
Tim Spengler, chief activation officer, all media
Sue Johenning, executive VP, director of local broadcast
David Ernst, executive VP, director of futures and technologies
Initiative
Media and Universal McCann are units of the Interpublic Group of
Companies (IPG). Magna Global is the negotiating arm of Universal and
Initiative.
1 Dag Hammarskjold Plaza
New York, NY 10017
917-542-7000
Key executives
Ira S. Carlin, chairman, Magna Global Worldwide
11. PHD
(Total
488 Madison Ave.
New York, NY 10022
Key executive
Key
John Swift, managing director, buying operations
Harry Keeshan, executive VP, national broadcast
Patrick McNew, executive VP, director of local media network
PHD is a unit of the Omnicom Group, which also owns OMD Worldwide.
Source for U.S. billings: RECMA
Updated March 2007
